EPL

Raheem Sterling signs multi-year deal with New Balance that benefits Jamaican kids

By May 19, 2021

Jamaica-born Manchester City forward Raheem Sterling has signed a multi-year boot deal with New Balance that includes support for disadvantaged children in the country of his birth and other communities in the United Kingdom.

The 26-year-old Sterling was born in the underserved community of Maverley in Kingston, Jamaica, before migrating to England when he was five years old following the violent death of his father three years earlier.

The 2018/2019 Professional Footballers Association Young Player of the Year was formerly signed with Nike.

That move was finally revealed this week with reports saying the former Liverpool star had signed with New Balance.

“Growing up all I dreamt of was playing football. From kicking a ball around in Brent with my mates to my first Champions League Final on May 29 and representing my country at this summer’s European Championships, in my hometown," Sterling said.

"There’s so much more I want to achieve, both on and off the pitch, and this partnership will provide me with the platform to do so.”

Going forward, in addition to wearing the New Balance Furon V6+ boots in EPL matches and for England,  Sterling is expected to release his own signature collection.

New Balance will also assist Sterling in his social outreach efforts in Jamaica as well as Manchester and London.

Sterling is expected to feature for Manchester City in the UEFA Champions League final against Chelsea on Saturday, May 29.

Leighton Levy

Leighton Levy is a journalist with 28 years’ experience covering crime, entertainment, and sports. He joined the staff at SportsMax.TV as a content editor two years ago and is enjoying the experience of developing sports content and new ideas. At SportsMax.tv he is pursuing his true passion - sports.

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    The striker, who turned 22 on Friday, agreed to a four-and-a-half-year deal with the Bianconeri and passed a medical.

    Juve will pay the €70m fee over three financial years, plus additional costs of €11.6m. A further €10m will be due to Fiorentina should Vlahovic meet certain sporting objectives.

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    His tally of 21 goals during 2020-21 was the highest recorded by a Fiorentina player in a single campaign since Alberto Gilardino in 2008-09 (25).

    Vlahovic also netted 33 league goals in 2021; matching Cristiano Ronaldo’s record for the most scored in the Italian top-flight during a calendar year. 

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    Vlahovic's arrival in Turin may pave the way for Alvaro Morata to leave Juve, with Barcelona reportedly keen on signing the Spain international, who is on loan from Atletico Madrid.

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    Every league seems to have those teams that just produce talent on an apparently non-stop basis, before those players inevitably get picked off by the bigger boys.

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    Roberto Baggio

    Having begun his career at Vicenza, The Divine Ponytail's move to Fiorentina saw his star rise as he spent five impressive years in the purple shirt.

    However, after he helped Fiorentina to the 1990 UEFA Cup final, only to be defeated over two ill-tempered legs by their great rivals Juventus, salt was very much rubbed into the fans' wounds as the Bianconeri paid a then world-record fee to take Baggio.

    Reports claimed that fans hurled bricks, chains and Molotov cocktails at Fiorentina's headquarters, and for the two days after the transfer was announced, club president Flavio Pontello took shelter in the stadium, with 50 injuries and nine arrests recorded.

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    After being dismissed by Fabio Capello at San Siro in 1997, Baggio had an impressive season at Bologna where he scored a personal best 22 league goals, before moving back to the city of Milan with Inter.

    Things did not work out at the Nerazzurri but he still went on to enjoy four final seasons in Serie A with Brescia, where he reached double figures in each campaign before retiring in 2004.

    Gabriel Batistuta

    There is arguably no more iconic player in Fiorentina history. A striker who football fans of a certain vintage remember banging in goals on Sunday afternoons during the nineties.

    Unlike most of the players on this list, Batistuta actually spent the majority of his career at Fiorentina, staying for nine years before his big-money move to Roma.

    The man affectionately known as 'Batigol' remains the club's record goalscorer with 159 goals in 198 games, though it does help his record that people like Vlahovic are usually sold before they can get anywhere near that total.

    Though he had won a Coppa Italia, Batistuta wanted a Scudetto and moved to Roma in 2000 in order to get it. It was the highest fee ever paid for a player over the age of 30, a record which stood until Leonardo Bonucci moved to Milan from Juventus in 2017.

    It seemed like a justified move when Batistuta scored 20 goals, including netting against his former club, on the way to winning the title in his first season in the Italian capital, but was unable to reach those heights again, scoring just 11 over the following season and a half before a loan move to Inter.

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    Chiesa Jr made his first-team debut, somewhat ironically, against Juve at the age of 18, and over the next couple of years began to establish himself as the potential future of the club.

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    He seems to have all the tools to be the star striker this current, rather dour, edition of the Bianconeri require. Indeed, Vlahovic's 33 goals in Serie A last season matched the record set by Cristiano Ronaldo at Juve in 2020.

    It might be tough to take (again) for Viola fans, but if history is anything to go by, their next hero won't be far away.

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